Dream Big, Show Up, Be Present: Our First Eden Mills Writers’ Festival

On September 20th, Chicken House Press set up shop for the very first time at the Eden Mills Writers’ Festival. If you’ve never been, picture a pretty village tucked along the Eramosa River, filled with writers, readers, and people who love words. We were on Publisher’s Way, under a 10x10 white tent, with three six-foot tables stacked with books and magazines. On either side of us were the lovely folks from the Toronto Journal and The New Quarterly. I couldn’t have asked for better neighbours.

It was also the inaugural unfurling of our brand-new CHP banner, a moment that lasted roughly thirty seconds before a gust of wind knocked it flat. Thankfully, a hero emerged from the official festival book store tent. Someone from Guelph’s The Bookshelf came over with a roll of duct tape and helped us strap the banner to one of our tent legs. It held all day. Book people really do look out for each other.

The weather cooperated beautifully. We had sunshine and just enough cloud to keep us pulling our sweaters on and off all day. The mood in the village was warm and enthusiastic, the way it gets when a crowd of book people gathers in one place.

Our authors, in the flesh

Six CHP authors joined me throughout the day for signings:

My favourite part of the day had nothing to do with sales. For some of these authors, this was the first time we’d ever stood in the same space. We’ve built these books together over Zoom calls and email threads, through edits, cover drafts, and text messages. Finally getting to shake hands (and hug!) was such a gift. Between signings there was lots of good chatter, swapping of stories, and a warm exchange of ideas and experiences. That kind of community is exactly why this press exists.

I also met some wonderful readers, and a few upcoming authors with stories still finding their way into the world.

Brian C. Austin; Benjamin Rempel; Cheryl Skory Suma; John Van Rys; Susan Cullen; Marina L. Reed, Chris J. Meyer and Alanna Rusnak

Now, the honest part

I’m a hopeful optimist. It’s what keeps me going, and it’s part of what keeps this press running. So I’ll admit it: I had visions of books flying off our tables and into the hands of eager readers.

That’s not quite how it went.

Foot traffic was lighter than I’d hoped, and the day didn’t match the picture I had built in my head. I want to pull back the curtain a little, because I don’t think most readers know what it takes for a small press to show up at an event like this:

  • Booth rental: $170

  • White tent: $100 (purchased specifically for the festival as per admittance requirements)

  • New banner: $160

  • Inventory: $1,000 for about 200 books, many of them brought in especially for the day

  • Gas and food for a long day on the road

That’s $1,430 before we’d even filled the tank. And at the end of the day, we had sold nine books.

I’m not sharing this to complain. Eden Mills is a beloved festival run by people who care deeply about literature, and I’m grateful we were part of it. I’m sharing it because when you walk past a small press table at a festival, you’re seeing a lot of hope, planning, and money that it may not earn back.

A little wisdom from John

After the festival, John Van Rys (author of Milksop) and I traded debrief emails. I told him how disappointed I was, and he sent back something I’ve been holding onto ever since:

“Dream big and plan accordingly; show up and be present; be content with what the gods provide, whether large or small :-). I think even connecting with a few readers is deeply valuable, when you imagine them reading your words and being moved by them.”

He’s right. Nine books means nine readers who will sit with these stories. Some of them may be moved, changed, or comforted by them. That counts for a lot.

So here’s my gentle ask…

The next time you’re at a festival, a market, or a fair and you see a small press or an indie author behind a table, stop and say hello. Ask what they’re excited about. If something calls to you, take it home. Even if you don’t buy anything, your conversation matters more than you know.

And if you missed us at Eden Mills, we still have plenty of those festival books looking for homes. Visit this special INVENTORY CLEAR OUT page to save 25% on selected titles. An amazing way to stock up on gifts for the coming holidays and once they’re gone, they’re gone.

Thank you to the Eden Mills Writers’ Festival for having us, to our neighbours on Publisher’s Way, to Guelph’s The Bookshelf for the duct tape rescue, to everyone who stopped by the tent, and especially to Brian, Ben, Cheryl, John, Susan, and Marina for making the drive and sharing the day.

I’m not giving up on that hopeful optimism. It’s what drives me.

See you next time,
Alanna

Flip through to see what’s available in the sale:

Alanna Rusnak

With over eighteen years of design experience, powerful understanding of publishing technology, a passionate love for stories, and a desire to make dreams come true, Alanna Rusnak is your advocate, mentor, friend, cheerleader, and the owner/operator of Chicken House Press.

https://www.chickenhousepress.ca/
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